Mobile Phone Advertising Detail
Today, mobile phones can be utilized for much more than just making phone calls. Wireless carriers also offer data services which enable access to various types of content and services; and some of this data services have become powerful media channel with the ability to include advertising along with the contents In this subject all forms of advertising using cell phone will be analyzed in detail: mobile web banners, multimedia messaging, downloadable applications and proximity marketing (bluecasting).
Cell phones play a very important role in our lives, and marketers have utilized the potential of mobile ads to reach target customers. According to Sheth at the Wall Street Journal, the money spent on cell phone video ads is predicted to grow from last year’s $12 million to this year’s $90 million. By 2014, this number will increase to $485 million, which contributes to $1.8 billion of cell phone advertising. Over the years, cell phone ads have moved from the “traditional” banner platform to “rich-media spots,” --- where ads can be expand to a whole cell phone screen, featuring videos and/or games. With rich media, marketers can hold cell phone users’ attention and charge more for ads. As compared to banner ads, which cost between $8 and $15 per thousand impressions, costs of rich-media ads range from $15 to $50 per thousand impressions.
One challenge, however, is to play the “right ads” to the “right” customers. I expect this problem would be an “easy-fix” because cell phone carriers already have rich market data of their subscribers. Regardless, it is important to allow cell phone users to opt-in and opt-out the options of receiving rich-media ads.
Today, mobile phones can be utilized for much more than just making phone calls. Wireless carriers also offer data services which enable access to various types of content and services; and some of this data services have become powerful media channel with the ability to include advertising along with the contents In this subject all forms of advertising using cell phone will be analyzed in detail: mobile web banners, multimedia messaging, downloadable applications and proximity marketing (bluecasting).
Cell phones play a very important role in our lives, and marketers have utilized the potential of mobile ads to reach target customers. According to Sheth at the Wall Street Journal, the money spent on cell phone video ads is predicted to grow from last year’s $12 million to this year’s $90 million. By 2014, this number will increase to $485 million, which contributes to $1.8 billion of cell phone advertising. Over the years, cell phone ads have moved from the “traditional” banner platform to “rich-media spots,” --- where ads can be expand to a whole cell phone screen, featuring videos and/or games. With rich media, marketers can hold cell phone users’ attention and charge more for ads. As compared to banner ads, which cost between $8 and $15 per thousand impressions, costs of rich-media ads range from $15 to $50 per thousand impressions.
One challenge, however, is to play the “right ads” to the “right” customers. I expect this problem would be an “easy-fix” because cell phone carriers already have rich market data of their subscribers. Regardless, it is important to allow cell phone users to opt-in and opt-out the options of receiving rich-media ads.
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
Mobile Phone Advertising
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